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robotImagine you have an employee who works 24 hours a day, 7 days a week, 365 days a year.

This employee can keep track of all your customers, build relationships with them, sell products for you, invoice your clients, and inform your customers of news and updates.

This employee does not sleep, does not eat, and does not need coffee or toilet breaks. This employee is happy to serve you, and never complains.

Wouldn’t you like to have someone like that on your team?

How much would you pay this employee to work for you?

Well, here’s the thing.

You probably already have this employee on your team. And you are probably not accessing the full potential of this employee’s skills.

This employee is called a website.

Your website can do all of these things for you and more!

Regardless of how much you have paid for your website, it is more than likely a ridiculously good deal, considering all of the things your site can do for you. Sure, some features cost more than others. But they usually pay for themselves many times over in a very short amount of time.

The initial investment is always worth it, as your website is a tool that can bring you revenue constantly and consistently once you have set it up properly.

All your website needs in order to keep serving you to the best of its ability is a little love and attention. And maybe a couple of updates from time to time.

Do you know how to use your website to grow your business?


Have a strong landing page.

Your landing page is the first page that most people will see when they look at your website. You only have a few seconds here to make an impression. It’s good to be direct and to the point. Draw people in by identifying their problems and providing a solution. Once someone recognizes that you can help them, you’re one step closer to having a new client or customer.

Have a clear call to action on each page.

What is the purpose of your website? What action do you want your customers to take when viewing its pages? It may seem obvious to you, but this usually needs to be spelled out to people.You need to make it as easy as possible for people to take the action you want them to take on your website. If you want people to read your blog, you need a clear button that says READ THE BLOG. If you want customers to buy a product, you should have a clear button that says BUY NOW. If you want people to subscribe to your mailing list…

Offer something valuable for free.

This can be a how-to guide, a short e-book or video, or anything that provides value to your potential client. You can set up a sign-up form offering this valuable tool in exchange for an email address. It doesn’t need to be long or complex, as long as it’s direct and offers an immediate solution to your potential customer’s pain point. In addition to building your list, this also creates a rapport with your customers and shows them that you understand them and care about their problems. In turn they will begin to trust you, and this will make it easier for you to…

Sell your products.

This is one of the most lucrative aspects of running a website for your business. Whether your business offers physical or digital products, seminars, or private consultations, having an online store is one of the most direct ways to sell your services to your customers. Once you have set up an e-commerce system, this can all be automated, which can free up your time to focus on what your clients need and find more ways to present them with solutions to their problems.

Set up a blog.

Okay, so this step is less automated than the others, but is a valuable way to give people a reason to return to your website. If you post regularly, people will look at your site regularly. This is your chance to reinforce the fact that you understand the pain points of your clients and that you want to help them. You do this by providing regular insights that can improve the lives of your readers. Inevitably they will start looking around the rest of your site, and may end up purchasing one or more products or services from you.


Is your website doing all of the above? If you haven’t been taking full advantage of your hardest working employee yet, these pointers can help you to get started. Doing any of them will help to boost your brand and your business. Doing all of them will help your business to thrive, because you are helping your customers to thrive.

I invite you to explore these possibilities for yourself, and implement them if you wish to grow your business. If you need help putting any of these things in place, get in touch and let’s see how we can make your website work for you.